A Club is all you need

About The Partnership

We believe the best kind of “club” is one where everyone feels free to be themselves. That’s why we’re proud to partner with Kind Campaign, a nonprofit dedicated to ending girl-against-girl bullying and fostering empathy, self-worth, and resilience. Bullying, particularly among young girls, resonates deeply with so many of our consumers, whether they’ve faced such challenges firsthand or are witnessing them in their children’s lives.

Founded by friends Lauren Paul and Molly Thompson, who both experienced bullying growing up, Kind Campaign began as a documentary and has grown into a global movement transforming classrooms, friendships, and communities.

In Fall 2025, Club® Crackers will sponsor the Kind Campaign Founders’ Tour, as Lauren and Molly visit schools in New York and Arkansas to engage directly with students. Through on-pack messaging, social campaigns, and in-school events, we aim to spark conversations, model kindness, and remind every girl she deserves to be seen, supported, and valued.

Together, Club® Crackers and Kind Campaign are spreading the message that kindness is always in style, whether you are in school, on the couch snacking with your Club of friends, or in of life’s defining moments.

About Kind Campaign

Kind Campaign is an internationally recognized nonprofit that brings awareness and healing to the lasting effects of girl-against-girl bullying through in-school assemblies, their film Finding Kind, Kind Clubs, and global outreach. Since 2009, Lauren and Molly have held Kind Campaign Founders Assemblies in hundreds of schools across North America and have completed eleven international anti-bullying school tours.